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A unique combination of individualized body support and plush, contouring comfort. The iComfort® Vivacious™ is exculsive to Sleep Mart and provides an undeniably comfortable sleep with gel activated support to help your muscles relax. The Vivacious iComfort is designed with Cool Action™ memory foam infused with the cooling touch of gel to create a comfortable, more supportive and cooler sleep experience. The Cool Action™ Dual Effects® material contains millions of Serta’s MicroSupport® and MicroCool+™ gel beads that are infused into our own premium, open-cell memory foam. This proprietary process creates an extremely breathable and supportive memory foam that helps dissipate heat away from the body.
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  • Serta's Cool Action™ Gel Memory Foam reduces heat build-up and combines with layers of MicroSupport™ gel to increase airflow and whisk away heat from the body, offering more breath-ability and cooler comfort along with excellent pressure relief
  • Too much pressure build-up can cause disruptive tossing and turning. Serta's Cool Action™ Dual Effects® material is uniquely designed to help reude the average body pressure while you sleep, which can help reduce tossing and turning for a deeper more restful sleep.
  • The Cool Action™ Dual Effects® material contains millions of Serta's MicroSupport® and MicroCool+™ gel beads that are infused into our own premium, open-cell memory foam. This proprietary process creates an extremely breathable and supportive memory foam that helps dissipate the heat away from the body.
  • Cool Action™ Gel Memory Foam reduces pressure points and helps cool your body temperature